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Company offers citric acid-based botanicals disinfecting formula and a 105mm wipes canister made with 23% less plastic
April 19, 2021
By: Tara Olivo
Associate Editor at Nonwovens Industry
Ahead of Earth Day, Radienz Living, a North American manufacturer of home and personal care products for the private label and branded markets, has announced the addition of two new product solutions to their portfolio – an exclusive citric acid-based botanicals disinfecting formula and a sustainable 105mm wipes canister made with Altium’s Dura-Lite technology that uses 23% less plastic. The inclusion of both innovative solutions reaffirms the company’s commitment to creating a more sustainable world through products that are as safe as they are effective. “As a direct result of the latest consumer insights, Radienz Living recognized that incorporating an exclusive citric acid-based botanicals disinfecting formula and Altium’s Dura-Lite wipes canister into our portfolio was a crucial way to reinforce our company’s commitment to sustainable solutions,” Radienz Living CEO Matt Stillings says. “With six out of 10 consumers viewing natural cleaning products as beneficial ways to keep their households safe and our environment clean, we recognized the importance of our continued investment in these sustainable product solutions. We are looking forward to seeing the ways these new innovations strengthen our customer partnerships and impact consumers.” The newly added citric acid-based botanicals disinfecting formula is exclusive to the company and does not use “quats,” or quaternary ammonium compounds, which means it’s not made with the potent disinfectant chemicals that are commonly found in disinfecting products. However, with a five-minute kill claim, where more than 99.9% of germs killed within a five-minute period can be attributed to the disinfecting product itself, it’s just as effective as other products. It’s also on the Environmental Protection Agency’s List N, which means it’s effective for use against SARS-COV-2 on hard surfaces when used according to label directions. The formula is now available as a potential solution for any of its brand, retail and institutional customers. “The addition of our exclusive citric acid-based botanicals disinfecting formula is a huge milestone for Radienz Living,” Radienz Living chief growth officer Ernesto Levy says. “In July 2021, we are launching Dynamo Botanicals disinfecting wipes, and a ready-to-use trigger spray and bottle using the citric acid-based formula. There is a lot happening at Radienz Living surrounding sustainable creation, and we hope our commitment to the environment and producing products that are as safe as they are effective is made clear through these efforts.” Radienz Living’s commitment to sustainability is also seen with their new 105mm wipes canister utilizing Altium’s Dura-Lite design, which uses 23% less plastic than traditional canisters. Nearly one billion plastic canisters are used each year in the United States, according to IRI Data. It is estimated that if every company used the Altium’s Dura-Lite canister, the U.S. would reduce plastic consumption by about 14,000 metric tons each year.
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